Post by account_disabled on Feb 22, 2024 4:47:10 GMT -5
The our own brand on Google results if this campaign went viral and John Lewis has a solid history of viral campaigns. Step Dont panic At the speed of social media it can be hard to stop and take a breath but you have to remember that that speed cuts both ways. If youre too quick to respond and make a mistake that mistake travels at the same speed and can turn into a selffulfilling prophecy creating exactly the disaster you feared. The first step is to get multiple perspectives quickly. I took to Slack in the morning Im two hours ahead of the Seattle team to find out who was awake.
Two of our UK team Jo and Eli were quick to respond which had the added benefit America Mobile Number List of getting us the local perspective. Collectively we decided that in the spirit of our TAGFEE philosophy a friendly monster deserved a friendly response. Even if we chose to look at it purely from a pragmatic tactical standpoint John Lewis wasnt a competitor and going in metaphorical gunsblazing against a furry blue monster and the little boy he befriended couldve been step one toward a reputation nightmare. Step Respond carefully In some cases you may choose not to respond but in this case we felt that friendly engagement was our best approach. Since the Seattle team was finishing their first cup of coffee.
I decided to test the waters with a tweet from my personal account Ive got a smaller audience than the main Moz account and a personal tweet as the west coast was getting in gear was less exposure. The initial response was positive and we even got a little bit of feedback such as suggestions to monitor UK Google SERPs see Step . Our community team thanks Tyler quickly followed up with an official tweet While we didnt get direct engagement from John Lewis the general community response was positive. Roger Mozbot and Moz the Monster.
Two of our UK team Jo and Eli were quick to respond which had the added benefit America Mobile Number List of getting us the local perspective. Collectively we decided that in the spirit of our TAGFEE philosophy a friendly monster deserved a friendly response. Even if we chose to look at it purely from a pragmatic tactical standpoint John Lewis wasnt a competitor and going in metaphorical gunsblazing against a furry blue monster and the little boy he befriended couldve been step one toward a reputation nightmare. Step Respond carefully In some cases you may choose not to respond but in this case we felt that friendly engagement was our best approach. Since the Seattle team was finishing their first cup of coffee.
I decided to test the waters with a tweet from my personal account Ive got a smaller audience than the main Moz account and a personal tweet as the west coast was getting in gear was less exposure. The initial response was positive and we even got a little bit of feedback such as suggestions to monitor UK Google SERPs see Step . Our community team thanks Tyler quickly followed up with an official tweet While we didnt get direct engagement from John Lewis the general community response was positive. Roger Mozbot and Moz the Monster.